New era for women’s basketball in the U.S.

CNN World Sport

Derided, mocked and supposedly needing life resuscitation, reports of the Women’s Basketball Association’s demise have been greatly exaggerated.

Far from it — the WBNA’s is marketing its upcoming season with the slogan “Expect Great.” It’s a campaign that reflects the WBNA’s growing confidence despite some of the jokes about the league: “Expect Great…Seats to Be Available.”

Founded in 1996, all too often people have associated the WBNA with the “Family Guy” clip in which they show a game, and then cut to a sole fan in the stands rooting on his team.

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